Tap-to-Record Voice Feedback for Modern Customers

Voice notes have gone mainstream. Customers of all ages now prefer speaking over typing—especially on mobile.

Gen Z leads the trend (84% use voice notes regularly, 71-86% prefer calls for complex issues), but the shift is universal. VOCEQ captures emotionally rich voice feedback that text surveys miss.

Voice Widget
Tap-to-record feedback

Mobile-First Voice Widgets on Web, App & Social

THE CHALLENGE:

Modern customers avoid traditional phone links (sub-5% engagement) but use voice notes daily. Web forms get low completion. You need rich feedback in channels they actually use.

VOCEQ SOLUTION:

  • Embeddable tap-to-record widgets for websites, apps, social profiles
  • A minute or two of voice responses to targeted prompts
  • Science-backed emotional analytics (valence + arousal)
  • Optional CLS integration for business reporting

RESEARCH-BACKED RESULTS:

  • 15-20% engagement vs sub-5% for phone links
  • Voice notes gone mainstream—84% of Gen Z use them, trend spreading across all ages
  • Emotional nuance impossible to capture in text surveys
  • Link emotions to conversion, abandonment, and CLS shifts

Perfect for:

Onboarding feedback • Checkout flows • Feature reactions • Post-purchase surveys • Campaign landing pages

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Post-Interaction Voice Pulse Checks

THE CHALLENGE:

Traditional CSAT or CLS tell you "satisfied" or "likely to recommend," but not how customers felt during the actual interaction. You miss emotional drivers of loyalty and churn.

VOCEQ SOLUTION:

  • SMS/email links after support tickets, deliveries, onboarding steps
  • In-app banners prompting 20-second voice reactions
  • Emotional snapshot via valence/arousal (relief vs lingering frustration)
  • Optional CLS question to connect emotion → loyalty

RESEARCH-BACKED RESULTS:

  • Emotions at support/delivery episodes strongly predict loyalty
  • Journey-stage emotional benchmarks (vs just CLS aggregates)
  • Catch high-arousal negative states before they become Detractors
  • 2-3x higher customer lifetime value with emotional engagement

Perfect for:

Support tickets • Product delivery • Onboarding milestones • Problem resolution • Service interactions

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Voice Pulse Check
Post-interaction feedback
Feature Testing
Emotional heatmaps

Product & Feature Research Using Prompted Voice Reactions

THE CHALLENGE:

Numerical survey scores miss the "why." You need to know if a feature makes users feel "relaxed-confident" vs "tense-confused," not just a 1-5 rating.

VOCEQ SOLUTION:

  • Prompt users to record a minute or two of reactions after prototype/feature use
  • Map each reaction using emotional analytics (valence × arousal)
  • Cluster emotions and themes by variant or feature
  • Collect CLS per feature/release for business-facing metrics

RESEARCH-BACKED RESULTS:

  • Affective responses predict adoption, engagement, and loyalty
  • Feature-level emotional maps richer than numerical scores alone
  • Demonstrate emotion-optimized designs yield measurable CLS lifts
  • Build emotional heatmaps of onboarding, search, checkout flows

Perfect for:

UX testing • A/B variants • Beta programs • Feature releases • Prototype validation • Design sprints

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Structured Voice Testimonials for Marketing & Social Proof

THE CHALLENGE:

Written testimonials lack emotion. Video testimonials are expensive and slow. You need authentic, emotionally resonant stories at scale.

VOCEQ SOLUTION:

  • Guided testimonial flow via post-purchase emails, in-app prompts, CSM links
  • Light script: "What problem did this solve?" "How did it make you feel?"
  • Emotional profiling distinguishes "calm satisfaction" from "excited advocacy"
  • Select clips in high-valence, moderate-to-high arousal zones

RESEARCH-BACKED RESULTS:

  • Emotionally intense testimonials drive stronger persuasion and brand love
  • Use CLS at respondent/cohort level for business plans
  • Marketing selects clips that maximize word-of-mouth and referrals
  • Authentic voice > written quotes for conversion

Perfect for:

Case studies • Website testimonials • Social proof • Reference programs • Product launches

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Voice Testimonials
Authentic stories at scale
B2B Listening
Account health monitoring

B2B Voice-Based QBR / EBR Debriefs & Relationship Listening

THE CHALLENGE:

B2B decision-makers are survey-fatigued with low response rates. By the time you detect account risk in CLS, it's often too late.

VOCEQ SOLUTION:

  • Prompted voice links after QBRs, trainings, key projects
  • "In a minute or two, how do you feel about our partnership right now?"
  • Emotional tone analysis (politely positive vs high-arousal advocates)
  • Periodic CLS aligned with executive dashboards

RESEARCH-BACKED RESULTS:

  • Stakeholders speak candidly for a minute or two vs long surveys
  • Distinguish "at-risk due to indifference" from "excited advocates"
  • Early risk signals before contract milestones
  • Identify promoter champions inside accounts for referrals

Perfect for:

QBRs • Executive Business Reviews • Renewals • Expansion opportunities • CSM account health

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Distressed Customer Workflow: From Detection to Resolution

THE CHALLENGE:

Unhappy customers get lost in the noise. By the time you find them, they've already churned or left negative reviews. Manual review of thousands of responses is too slow.

VOCEQ SOLUTION:

  • Automatic distress detection using science-backed emotional AI
  • Instant alerts to the right team member
  • Built-in workflow: assign, track, escalate cases
  • Follow-up tools and remediation actions
  • Closed-loop tracking to verify issue resolution
  • Analytics: response time, resolution rate, churn prevention

RESEARCH-BACKED RESULTS:

  • Identify critical cases instantly from thousands of responses
  • No unhappy customer falls through the cracks
  • Prevent churn with speedy, proactive intervention
  • Turn detractors into promoters through exemplary service

Perfect for:

Customer service teams • Support operations • Churn prevention • Crisis management • Service recovery

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Crisis Workflow
Detection → Resolution

Ready to transform your feedback process?

Start capturing emotionally rich voice feedback from modern customers today.

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